From The Official Website

Burnt ends – the sleeper hit of the barbecue world. Your brain might jump to Flintstone-sized racks of ribs and piles of pulled pork when barbecue is brought up, but those charred, smoky morsels are hard to beat. With that in mind, behold, Burnt Ends Blended Whisky! Inspired by the tasty goods served at the barbecue joints of the USA, this rich, meaty expression brings together smooth American rye whiskey and sherry cask-finished peated single malt Scotch whisky, all within a bottle that looks like it should hold barbecue sauce. It’s meaty, smoky, rich and satisfying stuff.

Nose Deliciously rich and spicy with rye notes prominent. Massive hit of peat quickly overtakes the proceedings, with more than a touch of apple juice in the background.
Palate Epic. Barbecue sauce and smoky sausage all the way. The marriage of rye and peat hangs together perfectly.
Finish Long, smoky, lingering.
Overall A spectacularly put-together, highly unconventional whisk(e?)y which holds its own when sipped, but cries out for mixing.