From The Official Website

We’re thrilled to announce leading Formula 1 driver Charles Leclerc as our Global Brand Ambassador.

Known for his success in the world of racing, Leclerc is renowned for his tenacious spirit and mental toughness – an embodiment of the Chivas Regal values. From music to fashion, his authenticity stretches far further than the track – fuelled by creativity in all areas of his life.

Announced ahead of the season opening grand prix, this collaboration celebrates our shared ethos of collective success and determination. Our multi-year partnership will explore Leclerc’s passion points off the track – encouraging fans to celebrate their achievements and creativity, forging their own paths in redefining success.

REDEFINING SUCCESS TOGETHER

There’s no doubt that Charles Leclerc has mastered his craft. His success on the track speaks to hours of grit, determination and a relentless desire to succeed. But it’s his tenacity and creativity in his passions off the track that have inspired this partnership.

A self-taught pianist and composer, Charles’ passion for the piano is just one example of how his tenacious spirit and creativity fuel him beyond the track. Keen to give back to his fans, the past few years have seen Leclerc share his love of music to the world – mastering each note on the piano much like how we blend the notes of our iconic whisky.

“What truly drives me isn’t just the pursuit of success, but the passion, creativity, and dedication that shape every step of the journey.”