Long before Master of Malt became one of the internet's most recognisable whisky retailers, it was a rather more modest operation, sending bottles to enthusiasts through the decidedly analogue medium of mail order. Founded in Tunbridge Wells in 1985, the business began life as an independent bottler, with printed catalogues, handwritten orders, and the occasional cheque arriving through the post.

The arrival of Justin Petszaft, a theoretical physics student with a talent for computers, helped transform the business. Having developed its first website around the turn of the millennium, Petszaft oversaw a remarkable expansion into online retail, distribution, and spirits production. The growing enterprise eventually became part of Atom Group, whose portfolio also includes That Boutique-y Whisky Company. Following an acquisition by brewing giant AB InBev in 2018, the business returned to Petszaft's ownership in 2024.

Overseeing its whisky selections is Sam Simmons, better known to some as Dr Whisky. A former Balvenie global ambassador, whisky writer, and veteran of The Scotch Malt Whisky Society, Simmons joined Atom Brands as Head of Whisky in 2018. His influence can be seen in a bottling philosophy that values character and individuality over fashionable names or impressive age statements.

The company's fortieth anniversary in 2025 heralded a renewed independent bottling range, featuring carefully selected single casks and small batches, presented without chill filtration or added colouring. These releases offer fresh perspectives on familiar distilleries, often at refreshingly approachable prices.

From handwritten orders to a formidable digital enterprise, Master of Malt has evolved considerably, although its original fascination with discovering exceptional whisky remains reassuringly intact.